Are the Products in the “Natural” Hair Care Aisle Any Safer?

I recorded a Facebook Live video from Target to find out!


Get My Free Guide!

Hidden Toxins: How to Find Cancer-Causing Chemicals in Your Personal Care Products (in 10 Seconds or Less)

It's free!
Your info is 100% safe
As Seen On
April 30, 2017
Shopping for Natural Shampoo

Follow me through Target as I read product labels from their “Natural Hair Care” section. I found some surprising toxins lurking in some of those products!

Watch the video, or skip to the times in the video from the time-stamped Show Notes below.

Show Notes

I have had a lot of requests to do a live video from a store when I’m looking at product labels, so I finally decided it was time! I chose the natural hair products aisle to look for toxins hidden in “safer” products, so I’m going to show you just a few of the labels I found.Toxins in natural hair care


This one is Coconut Water Hydrating Shampoo from Renpure. Looks good. Natural. You know that natural doesn’t mean anything on the label. It’s not regulated so that means nothing. But again, it was in the natural hair care isle.

So it’s got cocamidopropyl betaine. That is contaminated with nitrosamines, which are cancer causing. PEG is in there also, which has 1,4 dioxane contamination, which is a probable cancer causer.

It’st’s got another PEG 7 dimethicone. That’s another source of 1,4 dioxane. Again, a probable cancer causer and also toxic to the liver and kidneys. Polysorbate 20, another possible cancer-causer contamination with 1,4 dioxane.
methylisothiazolinone and then its other cousin there, you can see, I’m not going to try to say it.

Methylisothiazolinone was listed as as the number one Allergen of the Year in 2013 by the Dermatitis Society. It’s also thought to be toxic to the nervous system. One researcher that has studied that has that MIT has actually thought that maybe some of the neurodevelopmental disorders, like ADHD may be caused from that being in these products.

Let’s look at this Maui Moisture Curl Quench and Coconut Oil Conditioner. This one sounds pretty good, when you look at the front label, but then you get to the ingredients on the back…

You can see towards the bottom that trideceth, and that’s another one for 1,4 dioxane contamination, and again, that’s a probable cancer-causer. Remember to look for anything that ends in -eth; that’s how you’ll know there is a 1,4 dioxane concern.

And then right next to it, you can see DMDM hydantoin. That is a formaldehyde releaser, so that’s a sneaky ingredient. Even though formaldehyde isn’t added to the product, this ingredient is releasing it. You can see the other one that diazolidinyl urea right next to it. That’s another formaldehyde releaser, so you’re actually getting multiple formaldehyde exposures from this product. Formaldehyde is a known cancer-causer.

Toxins in natural products

From Maui Moisture’s Website

This is especially a problem because when you’re taking a shower in the warm water, it actually opens up your pores, so you’re actually getting formaldehyde directly into your body pretty fast.


Shea Moisture. This one I actually just saw the other day on a recommended list (NOT on my list), but this goes to show you that not every single product from a single brandis going to be a recommended product. This shampoo is not one I recommend. This one has that cocamidopropyl betaine. That’s the second ingredient. That’s contaminated with nitrosamines usually and those are known cancer-causers, again. It’s the second ingredient which means it’s the second-highest used in this product. This one I wouldn’t recommend just because I don’t like the nitrosamines in it.

But if you go to their conditioner, I really don’t see anything bad here, so I would say that this is okay. Again, it’s the same brand (Shea Moisture), but one I would recommend, one I wouldn’t (the shampoo). That’s why it’s so important to read labels.

Shea Moisture Coconut Hibiscus Curl and Shine Conditioner

Shea Moisture Coconut & Hibiscus Curl and Shine Conditioner


This is another Coconut Milk product. Again, it looks so natural and it was under natural hair care. It’s just like the other one with cocamidopropyl betaine. That’s a common one in natural brands. It helps with the sudsing but then again it’s contaminated with nitrosamines which are known cancer causers. I see PEG one, two times. That’s contamination with 1,4 dioxane, which is a probable cancer causer, and there’s another one. There are multiple exposures to 1,4 dioxane in this product.

There is also the word “laureth’ in here. Anything that ends in an -eth also is probably contaminated with 1,4 dioxane, so avoid that.

And then there are two PEG ingredients, so those are a couple of different exposures to that 1,4 dioxane. And then there’s methylisothiazolinone again, and it’s chemical cousin next to it. Again, this is the ingredient named the allergen of the year in 2013, and is also thought to be toxic to the nervous system.



Get My Free Guide!

Hidden Toxins: How to Find Cancer-Causing Chemicals in Your Personal Care Products (in 10 Seconds or Less)

It's free!
Your info is 100% safe